CRMAM Certification Exams

Customer relationship management (CRM) software helps companies be more productive. When integrated with Cisco IP telephony products, even small and medium-sized businesses (SMBs) can harness this power.

The Cisco CRM Communications Connector, a fully-tested and fully-integrated application from Cisco Systems, integrates the Cisco IP Communications offering with Microsoft's Business Solution Customer Relationship Management (Microsoft CRM) application, providing everyone in an SMB—not only call-center agents—with an easy-to-use and more complete customer relationship management solution.

The Cisco CRM Express Specialization will allow Cisco IP Communications Express, Cisco IP Communications, and Cisco IP Telephony Revised Specialized Partners to generate more revenue through a solution that integrates Cisco CallManager Express with the desktop CRM market. In addition, it offers Microsoft customers an integrated IP telephony solution that is more robust than its standalone product.

This exam provides information for the account manager on the CRM Express Solution delivering easy to install integration between Cisco CallManager Express and Microsoft Customer Relationship Management (CRM) software. The exam covers the integration application, Cisco CRM Communications Connector, and basic information on Cisco CallManager Express and Microsoft CRM.